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it, than they were engaged, make impression of people, able to run the businesses and to incur responsibility. Trade is not an exception. It are able well itself a tax and to give clear answers (even when answers at them are not present); if the buyer is in indecision, they will specify it a way. Throughout all commercial transaction it will hold in mind time factor, pushing itself and the buyer to its prompt end. Such tendency already in itself calls feeling of confidence («He knows about what speaks — at last I have found the person to whom I can trust») the buyer.

At the same time, as we already spoke, it are conservative enough, so, seeing fluctuations of the client, they can find out impatience. It often it is convinced of own correctness that sometimes it forces it to be started up in disputes with the client and even to release caustic remarks. And as owners of this preference are deaf often to various variants can sweep aside offers of the client, than as a matter of fact dissuade it from purchase. In the worst form the seller-ratsional can seem the inconsiderate, persuasive person who is not seeing anything, except the transaction.

It accompanies discussion of the transaction by abundance of alternative possibilities. What It was necessary for you, It It will find — or, probably, will find optimum replacement. Thanks to natural propensity to ask questions and all to specify, It can spend with ease the client on an uneasy way of decision-making. Without feeling need to supervise purchase process, It is capable to adapt to rates of the buyer («This responsible acquisition so do not limIt itself to time. What can I make to help you to narrow a search circle?»). The Seller-irratsional always at least is flexible: for It that should occur, necessarily will occur, and if not this time, so in the following.

Certainly, same properties are capable to affect its productivity negatively. Such seller does not aim «to close the transaction» and, hence, will not care of a break-even sales level. Its requirement fairly ask questions can to disappoint the client if that requires council. It can make impression of the person, not able to perform the job and as a result to destroy confidence at the client. Absence of the control over time too represents a problem: at worst the seller-irratsional who is late with a meeting or phone call, will concede the client to quicker competitor.

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