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Is better conduct campaign by means of direct post dispatch for what rent or make the list of each potential buyer of your book. The good list costs nearby $70-90 for each one thousand names. Having bought that, you become the owner of enough exact census of potential buyers of the book. Also rent a minimum quantity of the names necessary for the test.
Make the post message, having switched on in it ALL following elements:
1) The full list of advantages which will be received by the reader (for this purpose reproduce the summary);
2) Letters of witnesses;
3) The name of your book;
4) The list of all documents, speak about your author's experience;
5) The coupon for the order, giving the chance to pay off with the check or a credit card;
6) Envelope with a return address;
7) Full, unlimited guarantee of the refund;
8) The prepublishing offer for a reduced price;
9) The message on an envelope, guaranteeing that will not throw out it in a garbage basket, as the unnecessary correspondence.
Check up efficiency of your post message, having unpacked and having dispatched at first only 1000 copies, – it even that for this purpose is required to rent a minimum 3000–5000 «it.
If reaction makes 3 % or more, it is possible to "be untwisted", unpacking and dispatching the message to the remained subscribers of the list.
If reaction makes less than 3 %, try to make other post message, using other approach (after all you still had names of subscribers from the initial minimum order).
STEP 8. BOOK MANUFACTURE
After reception of is minimum comprehensible reaction it is possible to start the book in manufacture. However not be too optimistical. Print a minimum of copies. If it will appear that your best seller extends quickly, the reference in a book-publishing firm will not be the expensive as disposable expenses for a set and negatives of pages are already paid by you.
STEP 9. ORDER PERFORMANCE
At performance of orders it is necessary to use speed of delivery of books of the USA (the fourth class) if only the customer does not ask about faster for which he is ready to pay. The postage for delivery 2-funtovoj books now makes $1,74; add $0,30 on a protective package for party in 100 books and more. In advance switch on these expenses in a book retail price (the step 6 see), and specify cost of $69 (where expenses on sending and delivery enter). Those who has got used to do purchases by mail, do not like independently to be engaged in arithmetics.
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