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Remember that after always it is possible to lift a payment if in the first time of halls it will appear overflowed. Further it is possible and to reduce the price if attendance is insufficient, however it also will reduce your confidence of own forces. Cost of your time never joins in this budget as you should have a desire to use it even before possibility consideration to be engaged in the given case.

STEP 5. THE PLACE CHOICE

The first requirement for your advertising consists available places for seminar carrying out. It is known that people do not like too far to go on a seminar. Therefore choose the central place in radius in 50 miles from a city, in which many your potential visitors. Choose also hotel with good reputation and the conditions promoting high-grade carrying out of a seminar.

Take the small number, capable to contain that minimum quantity of prospective visitors to which you have come in a step 3. If you will pleasantly surprise it quantity of people it is better «to pack the house to a roof», than to have a room where every third place is taken only. It will go on advantage both to your image, and your confidence of own forces.

Such numbers stand, as a rule, no more than $150 for full day. It will not ruin your budget.

Now it is necessary to pay attention to duration of your seminar, having defined, as it will affect a course of its marketing (the step 7 see). Only you know about time frameworks of the average visitor. You also should know, in what day to it is most convenient to leave office. It is necessary to know also when he will prefer to visit your seminar – in the afternoon, in the evening or during week-end. In view of all these factors, define day, date, time and duration of a seminar.

STEP 6. THE INSURANCE POLICY

During preparation for a seminar write a management or the grant on studying, i.e. Its statement in it to the form. Print and make 100 copies in the form of the book or in a format «on three springs». On a cover specify the price (we will tell $50 or $60). In advertising offer free of charge this «the vital, unique book» to each participant as additional stimulus to visiting. Further inform that if for any reason the candidate cannot visit a seminar will have an opportunity to buy this book (called the same as also a seminar) separately for $50 or $60. In detail explain that the book is a perfect source of the information though cannot fill a seminar. Sale of these books will render the huge help in a covering of expenses on advertising.

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